Insights for the agentic web.
Research, guides, and analysis on agentic commerce, AI agent platforms, and how shopping is changing as buyers send agents instead of clicks.
The Contact Form Is Disappearing Into the Tool Call
Your next client's first visit is an agent's. What it reads, why a form built for people can't answer it, and what it takes for your site to answer, act and hand you the request.
Read article →Your Analytics Will Never See This Customer
When a buyer's agent does the research and acts from its own servers, there is no page view, no pixel and no form fill. The request, with what their agent asked first, is how you know that customer, and how you close them faster.
Read article →The Lead-Source P&L: What Agent-Sourced Demand Is Worth
Agent-sourced demand has no line in your lead report. What changes when every request made through your Agent Concierge carries its source, the person's words, your verdict and, later, its outcome.
Read article →Their Agent, Your Agent Concierge: What a Guided Conversation Looks Like
A turn-by-turn walkthrough: an AI agent researching a roofing contractor for its person, what the contractor's Agent Concierge does at each step, and what the contractor gets. With the real tool names.
Read article →Why an Agent Chooses One Firm Over Another (and What It Reads)
No agent publishes how it picks a business. But the job it is doing for its person tells you what it needs: facts it can check, a clear scope, consistency, recency, and a way to act.
Read article →The Pricing Page Is Disappearing Into the Tool Call
Your customers now use your product inside agents — and your revenue funnel didn't follow them. Why we pivoted to MCP Revenue Orchestration, what the dead error costs you, and what we built.
Read article →Six Months In: What We've Learned Watching Real Agentic Shoppers
Mid-2026 reflection. The January predictions that are tracking, the ones we got wrong on timing, what surprised us, and what the merchants who are winning are doing differently.
Read article →Honest Product Catalogs: The Trust Layer for Agentic Commerce
Agents penalize unreliable catalogs more than humans do. They can verify across sources in seconds. Catalog honesty is the new authority signal, the way backlinks were in the 2010s.
Read article →OpenAI, Anthropic, and Google All Just Made Agents Smarter Shoppers: Here's What Changed
Spring 2026 platform updates. Longer context for bigger comparisons. Better tool use for real checkout. Persistent memory for repeat-buyer relationships. The merchant implications of each.
Read article →The Three Roles of an Agent in Your Buyer's Journey: Researcher, Comparison Shopper, Closer
A mental model for merchants. Each role has different content needs, different signals it values, and different success metrics. The post to send a CMO who's confused about what 'AI shopping' means for the P&L.
Read article →Why Agentic Search Is Winning High-Intent Queries
Search isn't shrinking uniformly. Specific query shapes are leaving Google for AI assistants, and the kinds leaving first are the ones with the highest commercial intent. The merchants who haven't done this math yet are about to.
Read article →Your llms.txt Is Your New robots.txt: Most People Are Writing It Wrong
Common llms.txt mistakes: copy-pasted templates, no per-product context, no policy disclosure, no honesty about limitations. What good looks like, with annotated examples.
Read article →Personal Agents Are Coming for the Top of the Funnel
ChatGPT's agentic mode, Anthropic's computer-use successors, Google's Mariner, Apple's Intelligence layer. The discovery and consideration phases of every buyer journey are about to shift.
Read article →Anatomy of an Agentic Shopping Session
A walkthrough of the typical pattern an agentic shopping session follows. The query, the shortlist, the targeted fetches, the comparison, the recommendation. What the agent reads. What it ignores.
Read article →Search Is Splitting in Two: Most Brands Are Optimizing for the Wrong One
Google search and ChatGPT search are increasingly different products with different intent profiles, ranking dynamics, and reward functions. Why traditional SEO budgets are spending against a shrinking surface.
Read article →Five Shifts Coming for Commerce in 2026
AI assistants overtake search for high-intent product queries. Agentic checkout becomes default. llms.txt mainstreams. Agent SEO emerges as its own discipline. Walled gardens vs. open commerce becomes the year's defining tension.
Read article →The Year Agents Showed Up: 2025 in Agentic Commerce
ChatGPT Search GA, ACP, Apple Intelligence, Claude Computer Use, Perplexity Shopping, AI Overviews eating SERP space, the content-licensing wars. The 2025 moves that reset the merchant playbook.
Read article →What ChatGPT Saw on Black Friday: Reading the First Holiday in the Agent Economy
What we observed from BFCM 2025: how panels undercount agent traffic, why comparison-shape queries dominated, the trust signal that surfaces in agentic recommendations, and what to watch into 2026.
Read article →Black Friday Is About to Be the First True Agentic Holiday: Here's the Merchant Checklist
Structured product data, llms.txt, agent-ready checkout, FAQ surfaces, honest catalog. A pre-BFCM checklist for merchants who don't want to find out the hard way how much traffic is already AI-mediated.
Read article →Welcome to the Era of Agentic Commerce
Shopping is splitting into two surfaces: humans browsing and agents fetching. Most brands are still optimizing for the first one. Here's what changes when buyers send agents instead of clicks.
Read article →The pricing page is disappearing into the tool call.
Your customers now use your product inside agents — Inception Agents lets them buy and expand there. One import into your MCP server, your Stripe on the rails.