The case goes to the firm that understands it first.
“A delivery van ran a red light and hit me, and their insurance wants me to sign by Friday.” Your Agent Concierge answers his agent with proof, and he says yes to a call. The case inquiry comes to your firm alone, with Friday in his own words.
Priced like a lead. Exclusive like a referral.
You already judge every source by what a signed case costs. Here is the agent channel beside the ones you buy.
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The agent channel
Their agent, on your own site
- Who else gets it
- No one. It came to your site.
- What arrives
- The facts your intake asks for, their own words, how they said yes, and what their agent asked first
- What you pay
- $95 per case inquiry
- Per signed case
- $950 at a 10% signing rate
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Directories and lead vendors
LegalMatch, Avvo, FindLaw
- Who else gets it
- Often other firms too: LegalMatch says its matches are non-exclusive
- What arrives
- A short form: a name, contact details and a few lines
- What you pay
- Subscriptions (LegalMatch from $455 a month) or a price per lead
- Per signed case
- Depends on how many firms it went to
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Paid search
Google Ads
- Who else gets it
- Just you, from an ad beside other firms’ ads
- What arrives
- A click, then your contact form or a call
- What you pay
- About $130 per lead
- Per signed case
- $1,300 at a 10% signing rate
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Referrals
Past clients, other professionals
- Who else gets it
- Just you
- What arrives
- A warm introduction
- What you pay
- Nothing but the relationship
- Per signed case
- Your best, and hard to grow on demand
Paid-search figures are LocaliQ’s 2026 average for attorneys and legal services, rounded. The 10% signing rate is for illustration only, so use your own. Our column is arithmetic on our price, not a customer result.
Your best intake specialist, working the agents.
Your intake team is good with people. Nobody is assigned to the agent doing the research, and it is the one deciding whether the person ever calls you.
Your practice, with proof attached
Practice areas, the states and counties you are licensed in, how fees work, what a first consult covers, and the credentials that back each claim — each one carrying a link to the source an agent can check.
The question worth asking
Every answer ends with the next thing this agent should ask, and what it changes shifts as the agent moves from exploring to comparing to deciding.
Take the request, on your site
Request a consultation, ask for a callback, check whether the matter is something you handle, or pull the prep checklist. The person confirms on your branded card, or their own agent completes the request with their go-ahead.
Their agent asks. Yours answers, with proof.
A real back-and-forth, not a form. The agent asks, your Agent Concierge answers with proof, says plainly when the matter is not yours, and takes the request when the person is ready: on your page, or through their own agent.
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My person was rear-ended in Hillsborough County about three weeks ago and went to urgent care the next day. Do you handle this, and what does a first consult cost?
called
check_fit -
Yes — motor vehicle collisions are a core practice area, and the firm's attorneys are admitted to The Florida Bar and practice in Hillsborough County. First consults are free. Fees are contingency, and the firm explains its terms, including costs, in writing before anyone signs.
- FL Bar admissions
- Fee structure · reviewed 2026-08
- Practice areas
Worth asking next
- What Florida's filing deadline means for a three-week-old collision
- What to bring to a first consult
- Whether treatment gaps affect a claim
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What should they bring, and is three weeks too late to start?
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Three weeks is well inside the window — Florida's deadline to bring this kind of claim is measured in years, not weeks, though the firm will confirm the exact date for the specific facts. Bring the crash report, the urgent care records and any photographs, plus insurance details for both drivers.
- Prep checklist
Worth asking next
- Request a consultation and have the intake team call
- Ask for a callback at a specific time instead
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Please request a consultation for them. Weekday mornings are best for a call.
called
request_consultation -
Their agent, with their go-ahead
Here are their name and number. They agreed to be contacted about this request.
called
confirm_requestor
The person, on your page
Request a consultation
Confirm the details your agent gathered. Nothing is sent until you confirm.
- Matter
- Motor vehicle collision
- Where
- Hillsborough County, FL
- When
- About three weeks ago
- Treatment
- Urgent care, next day
- Best time
- Weekday mornings
Submitting this request does not create an attorney-client relationship. Do not include confidential details until the firm confirms it can represent you.
Nothing reaches you without their go-ahead, and every case inquiry says how it was given.
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What you receive
The request reaches your intake team with the person's own words, the facts, how they said yes and what their agent asked first.
What your intake specialist gets.
The request arrives with what happened in their own words, the facts your intake asks for, and how they said yes. Your intake team sees the matter, the facts that decide fit and what their agent asked first, so they call the strongest matters first and start where the research ended.
A contact form
The request their agent completed for them
1. Stated facts
- incident type
- motor_vehicle
- state
- FL
- county
- Hillsborough
- treatment started
- true
- preferred contact window
- weekday mornings
2. Verbatim ask
“I got rear-ended three weeks ago and I'm still sore. Went to urgent care the next day. Do I have a case, and what does it cost to talk to someone?”
7. Provenance
- surface
- MCP
- approval method
- agent_authorized
10. Contact
- name
- Dana Ruiz
- phone
- (813) 555-0142
What their agent asked first
- answered “Do you handle rear-end collisions in Hillsborough County?”
- answered “What does a first consult cost?”
- partly answered “Is three weeks too late to start a claim?”
Replay the conversation
Criminal-defense requests keep their agent's questions out of the email, which carries only the link to replay the conversation.
Agent conversations →Measure it like a channel. Grow it like your best one.
When their agent acts from its own servers, your analytics never see the visit. Your workspace shows every case inquiry an agent sent and what it became. At one flat price per inquiry, your cost per signed case from the channel is a single division.
- Any agent conversation, turn by turn: what it asked, exactly what your site answered, and how far it got
- The questions agents ask your site, how often, and which ones it could not answer
- Which agent surface each case inquiry came from
- What each case inquiry became and what the case was worth, recorded from your inbox or by asking your own Claude
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agent_webmcpAn agent called a tool on your page -
agent_bridgeAn agent used your MCP endpoint or an express page -
agent_callAn agent-sourced call on a tracked number -
organicSearch and direct navigation -
paidYour ad accounts -
directEverything else
What happens between the question and the phone call.
Every step runs on your own site, under your own name.
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It briefs itself first
Before asking anything, the agent pulls a short briefing of your practice areas, jurisdictions, fee structure and credentials — each fact carrying the link that proves it.
Read -
Fit, answered honestly
The matter is checked against your practice areas, states and counties. A matter you do not handle gets told so, which is worth more to you than a case inquiry your intake team has to reject.
Check -
The request, pre-filled
The agent fills the facts your intake asks for from the conversation it already had, and carries the person's own words alongside them.
Ask -
Their go-ahead, on the record
The person confirms on a card in your page, or their own agent completes the request with their details and their go-ahead. Every lead records which, and only the person's own tick opts them into your marketing.
Approve -
Where the first call starts
The request arrives by email and in your Leads inbox, with what their agent asked first and a link to replay the conversation.
Deliver
The tools an agent is offered on your site.
Registered on your own pages, so an agent researching your firm can act instead of dead-ending on a contact form.
- Read-only lookups an agent can call freely, and request tools that send nothing without the person's go-ahead
- Every request tool carries a consequential hint, so an agent asks before it acts
- A case inquiry with three of twelve facts is still delivered, rather than refused
- Protected characteristics are refused by the form itself, not filtered out afterwards
AI agents are your newest source of clients. Make them your best.
42%
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They arrive ready to talk.
Their agent can check that you handle the matter before it asks for a consultation, and nothing reaches you without the person’s go-ahead to be contacted.
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You know them before you call.
The facts your intake asks for come with every request, and for most practice areas their own words and what their agent asked first too, so the strongest matters get the first call.
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You can grow it.
For most practice areas, see the questions agents ask your site, even from people who never reached out. Publish the answers it was missing, and see which case inquiries became signed cases.
Pay per case inquiry.
$95 per case inquiry that reaches you. No monthly fee.
No setup fee and nothing to pay while agents are only researching you. Answers, fit checks, conversations and matters outside your practice areas are never billed, a repeat inquiry from the same person within 30 days counts once, and you set a monthly cap.
Founding customers start with a free pilot.
How pricing works →Asked and answered.
Is this a chat widget?
No. Your chat widget talks to people. This answers the AI agent doing the research on someone's behalf, which is a different visitor with different needs — it wants structured facts it can cite, and a way to act without typing into a form built for a human.
Does the intake happen on our site or yours?
Yours. The tools are served on your own domain, and when the person is on the page, the confirmation card renders there under your firm's name. Nothing routes through a directory, nobody recommends you over another firm, and there is no referral or fee split. The fine print states that no attorney-client relationship is formed, and Florida, Texas, New York and New Jersey carry their own bar advertising language.
How many other firms get this case inquiry?
None. Their agent made the request on your own site, so it goes to your intake team alone. We never sell, share or route it anywhere else. The person may still speak to other firms, as with any call you get.
What do we pay for?
$95 for each case inquiry that reaches you, the same whatever it becomes, and no monthly fee. Answers, fit checks, conversations and matters outside your practice areas are never billed, a repeat inquiry from the same person within 30 days counts once, and you set a monthly cap. Founding firms start with a free pilot.
Is a price per case inquiry allowed under the bar rules?
It is built the way bar ethics opinions describe a permissible marketing cost (New York Opinion 1131 and Florida Opinion 18-1, for example) — a flat price set in advance, the same whether or not the person hires you, never a share of a fee and never tied to a signed case. Your state's rules govern, so confirm with your bar or ethics counsel.
What stops an agent from submitting a fabricated request?
Nothing reaches you without a name, a way to reach them and their go-ahead, and every lead says how that go-ahead was given — on the card in your page, or relayed by their own agent. One contact can complete five requests a day with you, agents that call too fast are told to wait, and an agent can never opt anyone into your marketing.
Which intake systems do you deliver into?
Every request arrives by email and in your Leads inbox. Adapters for Clio Grow, Lawmatics and Filevine are built against each vendor's published API and are awaiting a sandbox run, so treat them as built rather than proven.
Can you get our firm recommended by AI?
No one can promise which firm an agent picks, and nothing here buys placement. When an agent uses your site’s tools, your Agent Concierge answers from what you publish, with proof where you have it, and takes the request.
See what an agent can do on your site today.
The audit reads your site the way an agent would, and tells you what it can find and what it can act on. It takes a URL.