Retarget on what their agent asked you.
Your audiences come from the Intent Graph: what their agent asked you, and how ready the person is. Reach the ones who left with ads about exactly what they came for, built to convert more of the people AI sends you.
Hyper-targeted, because their agent told you what they need.
Ordinary retargeting knows someone visited. These audiences are informed by the Intent Graph, so they know the service their agent asked you about, the reason, the budget it mentioned and how ready the person is.
- Narrow by what their agent asked you about: the service, the reason, the budget
- Or by how ready they are, how deep the research went, and whether they came back
- Aim at the ones still deciding, not the ones who already became customers
- See the size of an audience before it is built
- Size estimated before it is built
- A held-back group to compare against
- No spend until a person turns it on, and daily budgets within your cap
Ads that speak to what they came for.
Build an audience for each need, and run the ad that answers it. The person sees an ad about exactly what they were researching, instead of a generic reminder to come back.
- One audience per need, and the ad that fits each one
- Your creative, your ad accounts and your budget
On the ad accounts you already run
and Microsoft Ads Google and Meta take every criterion, through the ad pixels already on your site. Microsoft and TikTok take broader audiences.
Measure it honestly.
Measure it against a held-back group: one visitor in ten is kept out of the ad signal your pixels receive, and the readout compares how often each group converts. It shows nothing until each group has enough converters, and what it shows is an estimate.
- One visitor in ten held back, so the comparison is fair
- No verdict on too little data
- Nothing spends until a person turns spending on, and daily budgets stay within your cap
- Campaigns you can review before a dollar moves
Ad rules for your industry, built in.
Retargeting follows ad rules we set for your industry, enforced whenever an audience is built, changed, pushed or exported.
For software: the users who hit a wall or let a trial lapse.
Inside your product, the moments that matter are the limits your users hit. Bring those users back through the marketing you already run.
Trials ending or just lapsed
Send the users whose trial is ending, or just lapsed, to HubSpot, Klaviyo or Customer.io through your own Claude, and win them back in the campaigns you already run.
Every moment, into your marketing
Each revenue moment inside Claude or ChatGPT reaches your email platform or CRM, so your campaigns can act on it.
This is where you bring them back with ads about what they came for.
Win back the customers AI sends you.
Book a demo and we’ll show you the audiences a business like yours could build from what its buyers’ agents asked, inside the ad rules for your industry.