Revenue intelligence that exists nowhere else.
Your product is being used — and blocked — inside agents, on a surface your funnel can't see. Before converting anything, we make that channel visible: every gate hit, every premium capability a free user requested, every abandoned moment, with a dollar value attached.
One mechanic. Two economies.
Every revenue moment serves one of two economically distinct events, and a CFO prices them differently. A blocked paying user upgrading is expansion — the NRR engine. A blocked free or trial user converting is acquisition — a new logo at zero CAC, worth its entire future LTV. So the headline number splits in two, and stays split everywhere.
- A dead end costs a paying user a task. It costs you a trial user forever.
- Unrealized expansion — paid users hitting walls. Recoverable NRR.
- Unrealized acquisition — free and trial users who reached for paid value. Lost logos at full LTV.
Every moment gets counted — and priced.
The dashboard doesn't estimate. It counts your own moments and prices each one at the plan that would have unlocked it — so unrealized revenue is your data arguing your business case, not our slides.
- Every gate hit — feature gates, usage walls, credit limits, seat restrictions.
- Every premium capability a free user asked an agent to run.
- Every abandoned moment — offer presented, checkout never finished.
- Every trial expiry — with what the user reached for before it lapsed.
See it before you convert it.
Install the pack in analytics posture — observe-always capture, no offers, no fee. Every moment is recorded at every posture, so the dashboard fills with what your funnel has been missing while your users see nothing change. When the numbers argue for it, turn conversion on.
- One import into your existing MCP server. Nothing renders to users in analytics posture.
- Valuable at any traffic volume — the moments you do have are the ones you’re losing.
- Honesty built in: a quiet dashboard in week one is expected, not failure. It measures real demand, not projections.
See every revenue moment your funnel is missing.
Twenty minutes with your own numbers. We'll ask what happens today when a user hits a gate through your MCP server.