The first visit now belongs to an agent.

The story — including the reversal

We started by making products legible to AI agents — detection, structured content, the intent graph. It worked, and then the platforms proved the point for us: agentic discovery and checkout became free platform defaults. When you publish into someone else's protocol, you sit inside their walled garden — and lose the signal that was always the real product.

So we reversed, deliberately and in the open, toward SaaS products consumed through their own MCP servers, where a paying user hits a wall mid-task and the funnel can't see it. The ecommerce estate stays live. For software, we built the revenue layer: detection to decision to checkout to the resumed task, on the vendor's own Stripe.

Then the same shift reached the website. Buyers began sending an agent to research a business, and more and more to take the next step for them, often with nobody watching a browser. That conversation is the only record of what the buyer needed. So we built a website that can talk to agents: an Agent Concierge that answers their agent with proof, lets it complete the request with the person's go-ahead, and keeps the record in your workspace. We took our own website live on it first.